Frederick W. Goudy, Type Designer.

Frederick W. Goudy (1865 – 1947) was a leading American typographic artist and book designer, born in Bloomington, Illonois, U.S.. He worked primarily in New York City and was employed by American Type Foundry and Monotype. Goudy’s best known designs are ITC Berkeley Oldstyle, Goudy Modern, Goudy Sans, Cloister Initials and Goudy Trajan. Here is […]

William Blades, Typographer.

Images by Ellis & Co, Sutton (Photograph) & Walker and Boutall (Engraving). Source: Catalogue of the William Blades Library (1899) William Blades (5 December 1824 – 27 April 1890), English printer and bibliographer, was born at Clapham, London. In 1840 he was apprenticed to his father’s printing business in London, being subsequently taken into partnership. […]

The Ludlow Typograph.

The Ludlow was the main machine for headline composition in the newspaper industry. A compositor assembled matrices for one line of headline or display by hand in a “Ludlow composing stick.” The composing stick was locked in to the top of the machine and a molten lead casting pot swung around from below to inject […]

Bertha Goudy, Type Designer.

Bertha M. Sprinks Goudy, American, 1869-1935 Bertha Goudy was a bookkeeper when she married a fellow bookkeeper, Frederic William Goudy (1865-1947), in 1897. Fred Goudy would later become arguably the most admired and well-known of American twentieth-century type designers. The posthumous tributes which appeared in Bookmaking on the Distaff Side (1937), and Bertha S. Goudy, […]

Beatrice Warde, Typographer.

American, 1900-1969 The typographer, writer, and historian of printing Beatrice Warde was educated at Barnard College, Columbia, where she developed an interest in calligraphy and letterforms. From 1921-1925 Warde was the assistant librarian at the American Type Founders Company, pursuing her research into typefaces and the history of printing. In 1925 she married the book […]

Claude Garamond, Typographer, c. 1500s.

I first fell in love with the Garamond typeface in my first year of apprenticeship because the Ludlow Company put out a very passable version of this  wonderful typeface  for their typesetting machine. Here is a short article on Claude Garamond. Born in Paris, France, Garamond started his career out as an apprentice for the […]

Helvetica Now: Why an icon of fonts was redesigned.

Helvetica Now: There aren’t many typefaces as well-known or divisive as Helvetica. “Lots of people love it. Lots of people hate it. I love it and hate it at the same time,” says Jop van Bennekom, the creative director and co-founder of Fantastic Man magazine. Originally developed by the Swiss designer Max Miedinger with Eduard […]