The Mushuanu Innu of Labrador.


Labrador, Canada
The Mushuau Innu of Labrador were one of the last indigenous peoples to be forced to settle by the Canadian government in 1967.
Many families still stay Nutshimit (on the land) for several months, hunting caribou, fishing and picking berries while living in their tents.
Image Credit: Photograph by Sarah Sandring/Survival International
via Indigenous peoples – in pictures | Art and design | The Guardian.

The Time Coca-Cola released a New Soda just to Spite Pepsi

Few companies have a rivalry as fierce and longstanding as PepsiCo and Coca-Cola and in their never ending battle for the soda market dominance, each company has gone to some spectacular lengths to screw over the other.
Arguably the most fiendishly genius move of all was one made by Coca-Cola in the early 1990s- a move that basically involved intentionally releasing a terrible product purely to try to screw over by association a similar product released by Pepsi.
The genesis for this tale began in the early 1990s during what is referred to in the marketing world as the “Clear Craze”. In a nutshell, for whatever reason, many companies began releasing clear versions of their products, using marketing buzzwords like “pure” and “clean” to advertise them to the public.
A company recognised as the industry leader in this regard was the soap giant, Ivory, who, among other things, released a clear version of their dish soap in the early 1990s. Ivory Clear was advertised with rather questionably accurate slogans like “Ivory attacks the grease, not the natural oils in your skin”.The idea of clear products was quickly used in diverse and eclectic range of products including Zima Clearmalt (a clear citrus beer), Mennen Crystal Clean deodorant, and, perhaps most bizarre of all, Amoco Crystal Clear gasoline.
As you might have guessed given the lack of ubiquitous see-through products on your local super market shelves, most of these products either failed miserably or quietly faded into obscurity when the Clear Craze went full meta and disappeared.
This brings us to Crystal Pepsi, which was devised by then COO of PepsiCo, David Novak, in 1992. The soda was virtually identical in composition to their flagship product, sans the caramel coloring used to give so many sodas their distinctive brown hue.
Novak’s idea was to market the soda like other products released during the Clear Craze and hope consumers would equate it being clear with “purity” and, thus, assume that it was a healthier alternative to regular Pepsi.
Of course, as sodas are wont to be, Crystal Pepsi was still terrible for you. For example, a single 20 oz bottle of Crystal Pepsi still contained around 69 grams of sugar, or about 16 teaspoons worth- the same as normal Pepsi.Taste wise, Crystal Pepsi is extremely similar to regular Pepsi, however, fans of the product claimed they could still tell the difference, though how much of this was just in their heads isn’t clear.
Nevertheless, the slight taste difference was brought up during the product’s design phase, with one bottler at a Pepsi plant telling Novak: “David, it’s a great idea, and we think we can make it great, but it needs to taste more like Pepsi.
If you call it Pepsi, people will expect it to taste like Pepsi. ”Novak decided to ignore these concerns, and presumably also ignored the fact that by saying Crystal Pepsi was better because it wasn’t brown they were literally advertising that all their brown drinks weren’t good for you.
Despite all this, Crystal Pepsi was rushed into production.I nitially it seemed that Novak’s gut feeling was correct and trials in cities like Denver and Dallas in early 1992 garnered positive feedback from customers. Encouraged by this, PepsiCo eventually began rolling out the product nationwide in early 1993.
Now read on for Coca Cola’s reaction via Source: That Time Coca-Cola Released a New Soda Just to Spite Pepsi

The 1969 fully air-conditioned wrought iron Beach Bug.

Original caption: “Los Angeles, California:
The kids test-driving this naturally air-conditioned Volkswagen say it runs fine on the beach, but miniskirts may pose a problem in traffic.
Its entire body is constructed out of white wrought-iron.
The car, built as part of Volkswagen’s exhibit at the international auto show here, is complete with black vinyl upholstery and all running gear.”
Image Credit: Photograph by Bettmann / Getty
Source: 1969 in Photos: Looking Back 50 Years – The Atlantic

Point Sur Lightstation.


Point Sur Lighthouse.  Photo by Carlos Xavier Hernández
Contributor: cxhrndz
Sitting atop a huge volcanic rock on the California coast, the Point Sur Lightstation has warned off boats for more than a century, looking like something out of a sailor’s dream the whole time.
The Point Sur Lightstation sits 361-feet above the surf in Big Sur, California. The station was first proposed in the late 1800s after a ship dashed itself against Point Sur, and the local government decided that something had to be done.
After receiving funding for the facility, the lighthouse first lit its light in 1889, after three years of construction. Initially, the tenders of the lighthouse lived atop the huge volcanic rock upon which the lighthouse was built.
It was a fairly desolate existence due to the treacherous road leading to the top that kept visitors to a minimum.
This problem became a null issue in 1972 however, when the Coast Guard automated the lightstation.
Over its years in operation, the lighthouse had gone from using an oil lamp to a more modern Fresnel lens, but that too was eventually replaced by its current, modern spotlight.
The old Fresnel lens is now in held in the Museum of Monterey.
Today the old lightstation is a protected historic landmark, and can be toured by the public.
In fact it is the only totally complete turn-of-the-century lighthouse in California that is open to the public.
via Point Sur Lightstation | Atlas Obscura.

Women Cycling to Suffrage, circa 1890s.

The bicycle, when it was still new technology, went through a series of rapid iterations in the 19th century before it really went mainstream.
Designers toyed with different-sized front and back wheels, the addition of chains and cranks and pedals, and tested a slew of braking mechanisms.
By the 1890s, America was totally obsessed with the bicycle—which by then looked pretty much like the ones we ride today. There were millions of bikes on the roads and a new culture built around the technology.
People started “wheelmen” clubs and competed in races. They toured the country and compared tricks and stunts.
The craze was meaningful, especially, for women.
Both Susan B. Anthony and Elizabeth Cady Stanton are credited with declaring that “woman is riding to suffrage on the bicycle,” a line that was printed and reprinted in newspapers at the turn of the century.
The bicycle took “old-fashioned, slow-going notions of the gentler sex,” as The Courier (Nebraska) reported in 1895, and replaced them with “some new woman, mounted on her steed of steel.”

via How the Bicycle Paved the Way for Women’s Rights – Adrienne LaFrance – The Atlantic.

‘Spaceship Superstar Supercell’, Kansas Plains.

“Spaceship Superstar Supercell.”
A supercell thunderstorm on the Kansas Plains appears to explode in all directions right before our eyes in May of this year.
We were able to stay in position and photograph this storm for over 4 hours.
We watched it become a supercell and we watched the supercell die.
One of my favourite chase days to date.
Image Credit: Photograph by © Ryan Wunsch / 2017 National Geographic Nature Photographer of the Year
Source: 2017 National Geographic Nature Photographer of the Year Contest – The Atlantic