‘Flying into San Francisco’ c.1920s.

Vintage San Francisco Travel Posters (13)

In 1925, the United States Postal Service began to give airlines contracts to carry air mail all around the country.
A company named Western Air Express applied to be awarded the air mail route from Salt Lake City in Utah to Los Angeles. In April of 1926, Western’s first flight took place with a Douglas M-2 airplane.
The month after, passenger services started.
Vintage San Francisco Travel Posters (15)
Trans World Airlines was a major American airline from 1925 until 2001. It was originally formed as Transcontinental & Western Air to operate a transcontinental route from New York City to Los Angeles via St. Louis and Kansas City.
Founded by Howard Hughes in 1926.
Vintage San Francisco Travel Posters (18)
Delta Air Lines, Inc. is a major American airline, with its headquarters and largest hub at Hartsfield-Jackson Atlanta International Airport in Atlanta, Georgia.
The airline and its subsidiaries operate over 5,400 flights daily and serve an extensive domestic and international network that includes 333 destinations in 64 countries.
See more posters via vintage everyday: Beautiful Vintage San Francisco Travel Posters.

Japanese Hand-Tinted Postcards, c. 1900.

1JapanesePostcardsThese hand-tinted Japanese postcards are part of an exhibit titled “The Traveler’s Eye.” The postcards, produced in the early 20th century as Western visits to Japan increased in volume, show off the skills of Japan’s photo colorists.
The art of hand-tinting photographs, write the curators of a Harvard exhibit on the early photography of Japan, while first introduced in Europe, “became more refined and widespread” on the archipelago.
Many Japanese artists who had been employed by ukiyo-e woodblock studios found new employment with photographers when the popularity of photos pushed woodblocks out of fashion.2JapanesePostcard
See more via History of Japanese tourism: Hand-tinted postcards sold for tourists in the early 20th century.

Fish Market Trade Cards.

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$_57Although several nice versions of this Prichard & Knoll trade card with novelty fish lettering were produced in the later 19th century, you might say they are now endangered.
These two came from the same dealer and recently sold at auction for handsome sums. They are equally nice, however the first card has much finer detail held in the rainbow trout artwork and fish lettering.
It was printed by Stahl & Jaeger Artistic Lithographers in NYC. The second card has the name reversed and several alternate letters, along with some clever wave-like handlettered text with flourishes below the fish which add to its appeal.
They each have an eel ampersand.
Directly below is another unrelated trade card from 1871 with similar novelty lettering of fish.
This particular card from Fisher Ice Boxes and Refrigerators of Chicago, found here, is sporting an amphibious eel for the letter S. Although this Fisher card is nowhere near as elaborate as the two above, the artist did provide some level of detail to the three-colored fish.
I guess the imaginative art of fish lettering requires a fine line and some reel angling, just like fishing.
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via Letterology: The Biggest Catch of Fish Lettering.

A Short History of Postcards.

wishyouwerehere-675x460Postcards are extremely popular to collectors because they portray a lot of subjects, from picturesque landscapes to portraits of famous people. They can even portray various forms of art, architecture and events.
Postcards may also be considered as indicators of history, but it all depends on the determining factors that a certain postcard portrays.
There are lots of people who appreciate the value of postcards, which is why many of them collect postcards as a hobby.
Postcard collecting is technically known as deltiology, and is now considered one of the popular collectible hobbies.

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Theodore Hooke posted the first picture postcard in 1840. It was a hand painted postcard depicting the post office and its workers (see above).
Apparently, it was Theodore Hooke himself who posted it as a practical joke, as it featured caricatures of the postal office workers themselves.
The American postal card was first conceptualised and patented by John P. Charlton in 1861. He eventually sold the rights to Hymen Lipman, who added borders to the postal cards.
These cards though, did not contain images and were known as “Lipman’s Postal Cards”.
A few years later, Leon Besnardeau made another picture postcard version. The postcard, became the first picture postcard in Britain.
It depicts emblematic images on one side of the postcard. However, there is no existing evidence indicating Leon Besnardeau mailed this postcard without an envelope. The postcard contains an inscription reading “War of 1870. Camp Conlie. Souvenir of the National Defence. Army of Brittany”.
A year after Britain’s first picture postcard was created, the first picture postcard that served as a souvenir came from Vienna. The following year, the first advertising card was distributed in Great Britain. In 1874, the first German postcard became available to the public.
In 1873, Morgan Envelope Factory was the first to develop the American postcard. In the same year as well, John Creswell, who was the postmaster during that time, presented the first pre-stamped postcards.
The main function of these postcards was to make a convenient means for people to easily send notes.
Two decades later, the post office created the first postcard souvenir to inform the masses of the World’s Columbian Exposition in Chicago. This boosted the sales of the postcards. In 1880s as well, the cards depicting other forms of images became extremely popular. This has led to the “Golden Age” of postcards until the 1890s.
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Postcards became popular especially during the early 1900s, when postcard publishing companies printed images of buildings and other structures.
In 1908 alone, there were approximately 700 million postcards mailed. Almost two decades later came the “white border” era. This era featured postcards with white borders around them.

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Eventually the “white border” era was replaced by the “linen card” era, which took place in the early 1930s. These linen cards feature a texture similar to linen cloth. This ‘linen card’ trend lasted until the 1950s.
via Overnight Prints

What is Printed Ephemera?

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“a little museum of common printed things, to illustrate at one and the same time the historical development of our social life and the development of printing”
The term ‘printed ephemera’, although used privately by the great English collector, John Johnson, was established in the public consciousness in 1962 by John Lewis’s work of that name which drew on Johnson’s collection, among others, to illustrate the range of ephemera.
Inspired by his career as a papyrologist, Johnson began collecting in the 1930s and viewed collecting ephemera as excavating the waste paper of the recent past. Unlike previous collectors, Johnson collected everything.
He wanted to make “a little museum of common printed things, to illustrate at one and the same time the historical development of our social life and the development of printing”.
Johnson succeeded spectacularly but failed to deliver a ‘little museum’ – he assembled about 1.5 million items, divided into 680 subject headings. It is held at the Bodleian Library, the main research library of the University of Oxford.
The term came into use in the 20th century but the material collected is often older
But while the term printed ephemera came into use in the 20th century, it refers to material produced from the 18th century onward.
The great collections like that of John Johnson collection was chiefly made up not of contemporary material but of ‘old material’ with the aim of preserving a record of the past made up chiefly of mainly printed, mainly single sided material.
At the end of 2013, Wikipedia refers to the defining characteristics ephemera as: being transitory; and written or printed. It updates the examples of ephemera with a reference to zines.
It also considers the collection and management of video ephemera.
via What is ephemera?.

The Art of Marbling Books.

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Marbled paper has been used for centuries in bookbinding, generally as endpapers—front and back—sometimes as outside decorative covers.
It is made by floating pigments upon a mucilaginous “size”, arranging the chosen colors as desired using toothed combs and other tools, then laying a sheet of paper or fabric onto the floating pattern to pick it up. It is a graphic printmaking process really—no two prints are exactly alike.
In 1881, C. W. Woolnough described marbling as “this pretty, mysterious art.” He also said, “This process is not very easy to describe, and yet to anyone beholding it for the first time it appears extremely simple and easy to perform, yet the difficulties are many, and the longer one practices it, the more he becomes convinced that there is ample room for fresh discoveries and more interesting results than any that have yet been accomplished.”
In recent decades, modern marblers have indeed done wonderfully interesting things with the process, ranging from beautifully crafted classic designs to representational images and scenes . . . fish, flowers, landscapes, all sorts of things. An article I wrote for the August 1978 issue of American Artist magazine (oftentimes available on eBay) details the basic process, and shows a few examples.
The naming of marbled paper designs is complex and confusing. Names have been assigned over the past two or three centuries variously in various places. Many patterns are commonly known by several different names.
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More Images to be seen via Marbling | Sheaff : ephemera.