The Truth about “Ugg” Boots.

Ugg boots were first created by Australian farmers, who used sheepskin to stay warm. As the years went by, many Australian surfers also cottoned on to using them for their warmth-giving properties.
Although popular in America, most Australians consider them too dowdy to be worn outside the house. So how did they get the reputation for being fashionable in the United States?
When the boots landed on American shores, a company named Decker decided to copyright them, and after a marketing blitz in which some celebrities endorsed the product, they became a runaway hit.
Decker got greedy, and quickly started trying to shut down Australian manufacturers of ugg boots, for using the now-trademarked name.
To the Australian manufacturers the claim was ludicrous, as they had been selling the boots for many years already.
The Australian manufacturers took their claim to court, explaining that “ugg” was actually just a slang word for “ugly,” and thus the trademark was invalid.
Fortunately for the Australians, the court sided with them.


8 thoughts on “The Truth about “Ugg” Boots.

  1. Received from Cobber Dobber,
    Frankly mate, I wouldn’t go out with any sheila or bloke who wore these stinking apologies for boots. Give me steel caps any old day. Anyway we put one on the Yanks. Didn’t we mate? The old bloody septic tanks wouldn’t have been too happy about that Mate!


  2. inesdoesfashion

    I’ve always thought that Uggs were too ugly to wear outside and found it mind boggling that so many people were doing just that. Glad to know that I’m not crazy for thinking it! Now I just need the inventor of leggings to confirm my very strong oppositiong to wearing them as trousers!

    Liked by 1 person

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