“Flower Day 1950.”

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But look close my friends, it’s the entrance to the Government Printing office on King William Road, Adelaide in 1950.
When you see the city and suburbs alive with blooms and colour it’s hard to imagine a time when South Australians actually had to be encouraged to grow a garden…
That was the case in the 1930’s when the country was just getting back on its feet after the Great Depression.
But in our centenary year of 1936, people were encouraged to grow and provide flowers for a brilliant display that included this floral procession through the heart of the city.
This vision was taken by noted philanthropist and keen amateur moviemaker Percival Moody. He used to film major events like this and then have showings to raise money for charity.
In the wake of that the idea of a National Flower Day started to germinate, and in April 1938 we had scenes like this all around the city.
The aim of Flower Day was to promote Adelaide to the rest of the country and beyond the British Empire, but also to encourage homeowners to start planting gardens to beautify the streets of our rapidly expanding suburbs.
It was driven by volunteers who encouraged groups and organisations to grow and gather enough blooms to create wonderful displays.
A major focal point was always a massive floral carpet in front of our War Memorial. Just think of the countless hours and number of blooms used to create such masterpieces, mind you, some contributions weren’t all THAT wonderful…but at least they were giving it a go.

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The Bulldog.

 

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