Bamberg is situated on the River Regnitz before it flows in to the River Main and many of its most important buildings were constructed on top of one of its seven hills.
The town established itself as an important religious centre and many manuscript books were written and illuminated in the religious houses, most notably by the monks of Michaelsberg Abbey.
It is therefore perhaps not surprising that a printing house was established in the city so soon after the exodus of printers from Mainz.
With an educated population, a number of religious houses and a wealthy Bishop as patron, the printer (Albrecht Pfister) had a ready market for the new technology of printing.
Bamberg was also the first place where books in the German language were printed, illustrated by woodcuts.