In 1973, New Jersey’s favorite son, Bruce Springsteen, used a linen Tichnor postcard (although with a more generic, and boring, background) for the cover of his first album, making it the most recognized large-letter postcard out there.
From the 1930s through the 1950s, tourists taking their first road trips in their newfangled automobiles would frequently stop along the way to pick up a few colorful postcards to mail to the folks back home.
The most popular form of eat-your-heart-out greeting was the large-letter postcard, which had been around since the first part of the 20th century but whose heyday was during what we know today as the linen-postcard era.
Made of textured paper rather than actual cloth, linen postcards were printed by companies such as Curt Teich & Company of Chicago, Tichnor Brothers and Colourpicture of Boston, E.C. Kropp of Milwaukee, Beals Litho & Printing of Des Moines, and Dexter Press of Pearl River, New York, among many others.
Their souvenir postcards for states, cities, military bases, and tourist attractions were usually heralded at the top by the words “Greetings From,” below which were large, blocky, dimensional letters filled in with illustrations or photographs of the destination’s most scenic or noteworthy sights.
Radiations of color was a popular background treatment on many large-letter postcards. This Fargo card was printed by Curt Teich in 1942.
Since 2009, the primary resource for fans of this popular postcard genre has been “Large Letter Postcards: The Definitive Guide, 1930s to 1950s,” written by Fred Tenney and Kevin Hilbert. Published by Schiffer, “Large Letter Postcards” features more than 2,200 examples, from several dozen versions of Atlantic City cards (Curt Teich’s first linen large-letter) to cards for Coney Island, Niagara Falls, and Death Valley.
Also included are several examples of how large-letter postcards were created, from the card’s initial sketch to its final design, courtesy of materials loaned to the authors by the Curt Teich Postcard Archives.
Hannibal, Missouri, is the birthplace of Samuel Clemens, who can be seen within the letter A. Printed by Curt Teich, 1944.